On Tuesday, May 8th, COVERGIRL celebrated the new “I am what I make up” brand vision and revealed the Fall ‘18 collection with COVERGIRL SVP, Ukonwa Ojo. Media and influencers were invited to the exclusive event at a private home in Los Angeles which was converted into a black and white themed COVERGIRL House. Guests enjoyed music by DJ Kitty Cash poolside, beauty bars, tray-passed catering, interactive makeup moments and multiple video/photo booth activations where they were able to interact with the new TruBlend Matte Made Foundation, Flourish Mascara and Exhibitionist Lipstick. Attendees included Draya Michele, Liane V, Jordyn Jones, Sarah Stage, Serayah McNeill and Charlotte Mckinney.
Role | Production Director @ Sequin Productions