Born and raised in LA, I’ve had the opportunity to work in entertainment, fashion and wellness industries. My love for events and design began at an early age after my Mother opened a flower shop, Sada’s Flowers, in 1991. Over the years, that creative passion developed into a larger love for bringing brands and experiences to life.
After working at Sony Pictures Entertainment for 4 years, I joined the GUESS Special Events team where I managed retail marketing and experiential events for North America. In 2017, I left the corporate world in Los Angeles and made the move to Chicago. Since then, I have continued to produce events in LA, New York, Chicago and Miami for innovative companies such as Nike, Covergirl, NYX Professional Makeup, Samsung, and Red Bull among others.
Working with various brands has allowed me to develop innovative strategies that engage consumers through unique, multi-sensory events. I always strive to deliver a one-of-a kind, memorable experience and push the limits on any given project.
“Wherever you go, go with all your heart.” ♡ Confucius
