On Saturday, April 13, ENTER produced the Lucky Brand and Rolling Stone Desert Jam event at the ARRIVE Hotel in Palm Springs. With 2,000+ attendees, this yearly interactive experience was created for influencers, celebrities and GA guests to mingle before heading to the Coachella festival. Attendees enjoyed live performances by X Ambassadors, Jax Jones, Ama Lou, Palm Springsteen and Drax Project while sipping cocktails poolside. VIPs were greeted with various immersive brand activations including bandana screen printing and embroidery, Lucky Brand and Rolling Stone photo moments, Coppertone Glow Sunscreen station, Sexy Hair Bar, Wild Spirit Fragrance station, Lucky Brand gifting suite, Foster Grant Sunglasses gifting, Core Water bar and Ciroc Watermelon bar. Summer Water Rosé, Heineken and Jack Daniel's were also offered offered at bars throughout the day. Complimentary transportation was provided for VIPs by Jeep.
Role | Production Director @ ENTER
