To further introduce Red Bull Organics, Red Bull treated a group of influencers to the ultimate VIP San Diego experience for Opening Day at the Del Mar Races: “Only in San Diego.” After checking in to the Pendry Hotel, guests were welcomed with a special Red Bull Organics gift box full of goodies from local San Diego brands. Later that evening ,the group met at the hotel rooftop for sunset drinks where they enjoyed Red Bull Organics cocktails and food pairings. The following morning, influencers were treated to glam before heading to a curated Red Bull Organics brunch at the luxurious Rancho Santa Fe Inn. Branding moments included, step and repeat, branded cocktails crafted by Snake Oil and Red Bull product displays. The “Only in San Diego” experience ended with a Red Bull Organics VIP lounge the Del Mar Races.
Role | Production Director @ Sequin Productions
