To celebrate the grand opening of their newest store, NYX invited fans to meet beauty TV personality Alyssa Edwards and YouTube personality @nikita_dragun at NYX Miracle Mile in Las Vegas. The weekend extravaganza began with a private cocktail event inviting local media and influencers to take a first look. The Grand Opening festivities continued Saturday and Sunday inside the store and center court mall which were open to the public. Event elements included a Dry Bar Hair Bar, express beauty service stations, glitter henna tattoos, slow motion photo booth, live art wall and makeup train case calligraphy with any purchase of $75 or more. The first 200 people in line received an exclusive NYX brush cup with prize winning scratcher and full size lip gloss.
Role | Production Director @ Sequin Productions
