To celebrate Super Bowl LIII, Nike partnered with Atlanta luxury boutique, A Ma Maniére, where they hosted a series of activations and installations January 28th - February 3rd. The exciting week of daytime and nighttime activations included: Air Max 720 launch experience, Maker’s Studio Air Force 1 shoe customization, Nike launch events for A Ma Maniére x Nike Football & Heron Preston x Nike Football capsule collections, art exhibit and performances featuring local DJs and performers. In addition, Nike also partnered up with Atlanta artists Dr. Dax, Zipporah Joel, Debbi Snax & FRKO. Select consumers were invited to meet the artists and collaborate in customizing a football jersey or pair of sneakers.
Role | Production Director @ Limitless Creative Co