A program and brand space was designed for the community to celebrate the unsung heroes who are driving Chicago’s culture. The studio space brought the ALL FOR 1 story to life through multi-day activations: Air Force 1 shoe customization, panels and interactive programming all while integrating Chicago's "Unsung Hero" experiences. "Unsung Hero" experiences included poetry writing session with Malcom London, create your now nail polish color with Rachel James (Pearnova), screen printing with Rob Valentino, shoe customization with Sara Merabet and dance class with the Future Kings. In order for consumers to participate in the Makers Studio customization, they were asked to bring lightly worn sneakers which were donated to a local charity.
Role | Production Director @ Limitless Creative Co
