lululemon hosted their first-ever Chicago Beats Per Moment (BPM) concert with headliner Grammy-winner singer + songwriter Daya at Park West. BPM provided guests a moment to sweat (pre-concert yoga), connect and discover the live music of Daya, Win + Woo, Dani Deahl ad King Marie. The 2-phase activation created an experience that introduced a new guest to the brand and enabled lululemon to engage & interact with key relationships, tastemakers, media & VIP.
Role | Production Director @ ENTER
