To further promote the GUESS and Zoe Report collaboration during festival season, GUESS partnered with The Zoe Report to host the GUESS Zoeasis event during Coachella weekend. The GUESS Zoeasis was a music festival retreat inviting hundreds of bloggers, musicians, stylists and influencers. The space at the Colony 29 Hotel in Palm Springs was decorated with oversized teepee tents, succulent florals and an array of lounge areas for guests to relax on. Event elements included music by DJ Sam Blacky, branded promotional items, pop-up GUESS Eyewear station, photo booth, DIY GUESS denim lounge and bohemian-themed catering.
Role | Special Events & Marketing Manager @ GUESS, Inc
