To drive awareness to Denim Day on April 27th, GUESS and Peace Over Violence held a Denim Day non-profit activation at the USC campus. Students were educated on the importance of Denim Day and invited to take a pledge against sexual assault. A shipping container was converted into an information booth where students could walk up and enjoy coffee from the Groundwork Coffee Bar, receive Denim Day branded giveaways or get their photo snapped at the photo booth. Additional event elements included TV monitors streaming a Denim Day PSA and promotional team to help spread the word.
Role | Special Events & Marketing Manager @ GUESS, Inc
