To promote the brand and its commitment to music, GUESS converted the Viceroy Palm Springs into the GUESS Hotel during the Coachella Music Festival. Eleven bungalows surrounding the poolside were converted with GUESS brand decor and named after GUESS iconic models. The GUESS Hotel represented the ultimate VIP and artist retreat consisting of two daytime pool parties featuring a special DJ + live performances. Special guests included The Jonas Brothers, Gigi Hadid, Ashley Benson, Jesse Metcalf, Chloe Sevigny and Katharine McPhee. Event elements included GUESS branded beverages, fresh juices from Pressed Juicery, Soho Taco station, branded giveaways, the Bumbys, pop-up GUESS Eyewear station, photo booth and DIY GUESS denim lounge.
Role | Special Events Manager @ GUESS, Inc
