On Tuesday, October 4th GUESS launched the His & Hers Collection in partnership with Vanity Fair at the GUESS Soho store in New York. A pop-up space was built to match the new look and feel of the campaign which included special windows featuring the collection, a bar, DJ booth and special racks for the apparel and accessories. For the launch event, a cocktail party was produced hosting over 200 editors, stylists, GUESS photographers, GUESS Girls + Guys, models and influencers to come and view the newly launched collection. There were a total of three His & Hers styling sessions each hosted by an influencer or editor: Shaun Ross, Shamari Maurice and Vanity Fair Editor, Sam Dumas. Event elements included live models, DIY button station, custom canvas totes, photobooth, catering, collection displays and bar.
Role | Special Events & Marketing Manager @ GUESS, Inc
