To celebrate the launch of the music festival-inspired collection, GUESS hosted Festival Events in partnership with The Zoe Report at 31 stores across US and Canada with blogger hosts Jenny Lopez, Alyssa Garrison and Alexander Liang. Upon entry, customers received a mystery scratch card for a chance to receive a percentage off their purchase or free denim. Event elements included NCLA Nail Bar, Not Your Mother's Braid Bar, DIY Flower Crowns and feather accessories, festival-themed catering, Crystal Head Vodka cocktails, DJ, and crossbody bag with any purchase.
Role | Special Events & Marketing Manager @ GUESS, Inc
