For the second consecutive year, Bed Head took over the Freehand Hotel in downtown Chicago during the Lollapalooza festival weekend, transforming it into the only immersive pre-festival experience for concert goers and music enthusiasts.
Guest experience included complimentary hairstyling by Bed Head, custom temporary tattoos, a Lemonhead.LA glitter station, specialty drinks and live DJs. Attendees were able to stop by the Bed Head Style Bar, an on-site pop-up salon and book an appointment for festival-inspired styling via the Bed Head professional styling team! Each look was created using an assortment of top selling Bed Head stylers.
The event featured DJ performances by celebrities and fashion influencers, including sets by Dani Thorne, Brittany Sky, Jill Strange, Dani Deahl and many more as well as a local notable Chicago street artist. Other notable attendees included Victoria Justice, Hayley Kiyoko, Tayla Parx and Bria Vinaite.
Transportation to and from the festival was provided every 2 hours via the Waterloo Sparkling Water Double Decker Shuttle.
Sponsors included Waterloo Sparkling Water, E3, Monaco Vodka and Cocktails, Volcan Tequila, Love Corn, Heineken and Lemonhead.LA.
Role | Production Director @ ENTER
