To showcase the latest Bed Head product during Lollapalooza, ENTER produced an immersive hotel takeover for Bed Head by Tigi at the Freehand Chicago. The 2-day event created a space where media, influencers and consumers could get styled, get gifted and relax before hitting the festival. Interactive event elements included customized bandanas and t-shirts by celebrity tattoo artist JonBoy, Bed Head styling stations, popcorn cart, product sampling, food & drinks, VIP bags, hotel room drops and instagrammable photo moments throughout the space.
Role | Production Director @ ENTER
